Metropol Cinema will start modestly, circulating only one copy of the film. The film (Finnish title: Ei minua kukaan rakasta; English: Not Here To Be Loved) will open on 28 September at a Finnkino cinema in Helsinki. The copy will later circulate through the rest of Finland.
The company will decide later how many different films to distribute on a yearly basis and whether to circulate more copies of each film.
Managing director of Metropol Cinema is Sam Kamras, whose family used to run Bio City, a seven hall cinema showing quality films in the centre of Helsinki. The theatre went bankrupt last year due to disappointing visitor numbers.