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It sounds
strange: a Scandinavian festival in Italy. Usually you
can find a lot of Latin festivals or even African one but never
Scandinavian.
From here the need, felt by a group of people, of trying to organize in
Milan,
with the help of some important partners and sponsors an event that
could promote the Scandinavian culture in Italy with the aim of
stimulating the exchange between different cultures.
The
Ragnarock Scandinavian Music and Art Festival opened his first edition on the
7th of July in Milan Magnolia, near the Idroscalo. From 5 pm until late night,
you could find a photographic exhibition of
the Danish Søren Solkær Starbird, for the first time in Italy, a fashion
show, a Scandinavian buffet and five concerts. Near the stage and the bar you
had also the chance of reading an Iperborea book, the biggest Italian publisher
of Scandinavian literature who has organized a books banquet and a reading
area, or you could also win a flight ticket to Copenhagen or Stockholm.
Everything for only 6 euro.
Starbird
himself, a great example of music photography, explained the criterion by which
he has selected the pictures underlining the aim of the festival: promoting the
Scandinavian culture:“Related to the
philosophy of the Festival, to the promotion of musical Scandinavian talents, I
decided to choose a selection of photographies that mainly show Scandinavian artists,
especially Danish. The theme of the exhibition is, then, linked with the one of
the Festival, in a continuous dialogue between the artistic and the musical
dimension”.
The result
was a musical trip throughout eighteen shots realized while touring with the
most important bands of nowadays.
But not
only photography, as I said: fashion show of five Scandinavian stylists from
the European Institute of Design (IED) and five different bands who were performing
on the stage (Promise and the Monster, Niepoort, Jonna Lee, The Fashion and
Prins Thomas).
One thousand
and five hundred people welcomed this first edition of the Ragnarock
Scandinavian Festival, showing how much is widespread the interest towards the
Nordic culture and stimulating, I hope, the organization of other events like
this.